The convenience of buying without leaving home is a great attraction for the public. In times of social isolation and coronavirus, shopping on the Internet goes beyond a routine facility, but a necessity. Many merchants had to temporarily close their doors to avoid crowds, and saw e-commerce as an alternative to continue serving their customers in the best possible way, even in the face of a crisis.
The Brazilian Electronic Commerce Association (Abcomm) recorded a 30% increase in online sales in the first weeks of April – beginning of quarantines. People who had never shopped online before started to shop now.
Digital commerce also attracts those who want to own their own business. To stand out from the competition within virtual commerce, especially in quarantine times and increased sales, it is important to follow some of our tips. Check out:
1- Digital Marketing
You already have your store in the digital environment, so nothing more natural than doing all your communication strategies online, right?
Digital marketing is a toolbox made to help you find your ideal customer. Some of these tools are ads on Google, Instagram, and Facebook, platforms that have great features to search for your target audience.
Betting on your website’s SEO is also a great tip to ensure good visibility in Google searches, as well as betting on content to support these SEO actions. Make a complete social media outreach plan to drive website traffic.
And on top of all that, with digital marketing, you can also apply Landing Pages strategies, that is, pages that convert. The focus is a central offer, it can be a unique product, such as an e-book or infographic, or an exclusive discount. With Landing Page, you guarantee a closer relationship with your website visitors. It is a strategy to take the user through the purchase journey.
2- Invest in your website
In addition to a good digital marketing strategy, you also need to prepare your website for all the visits you want to receive. The entire design of your e-commerce should be thought out to facilitate the visualization of products and final purchase.
You can use icons to facilitate navigation, which speeds up the user’s understanding, such as the shopping cart icon to add an item. Representations can make it easier for the customer to find the order number, payment options, delivery time, and supplier contact, for example.
Your website also needs to be responsive; after all, thousands of users access the internet only through their smartphone. Mobility will improve the user experience in your e-commerce.
3- Purchase flow
The flow of purchases must also be clear to your customer. The user must reach the product he wants quickly and easily, in a maximum of three to four clicks. And that counts in your products’ organization, which must be displayed as on a physical shelf. So that it is easy to search and find items.
And when the customer finds the product they want, the form to complete the purchase must be practical and objective. The more forms and fields he/she has to fill out, the more likely he/she is to abandon the cart in the middle of the purchase.