10 BIGGEST BENEFITS OF E-COMMERCE

10 BIGGEST BENEFITS OF E-COMMERCE

We will state the enormous benefits that e-commerce has brought to organizations and how they opt for omnichannel strategies.

Consumers no longer have consumption habits as linear as in the days before the internet. Current consumers can buy (almost) everything 24 hours a day, 7 days a week, anywhere in the world.

Convenience:

The ease with which consumers receive all product information, either through the online store or by downloading a catalog, is a way of saving, as well as tracking a certain action so that in the future, we can take advantage of it to understand our users and convert those who are not customers, into customers. Obviously, it also serves to make improvement actions in the entire funnel of the consumer journey.

Catalogs:

The ease with which consumers receive all product information, either through the online store or by downloading a catalog, is a way of saving, as well as tracking a certain action so that in the future, we can take advantage of it to understand our users and convert those who are not customers, into customers. Obviously, it also serves to make improvement actions in the entire funnel of the consumer journey.

Search Engine Traffic:

 

Much of our online store’s success is related to the amount of traffic that we are able to take, through search engines, to our online store, whether through SEO or SEA. Of course, the brand name is essential to build awareness (nothing changes in relation to offline), as well as an excellent customer experience journey. Everything must be thought out for the customer first, from then on, we think about optimizing for the search engines: we didn’t talk to people and not good robots.

Logistic Costs:

Indirectly, we can say that it is possible to reduce product storage management costs through optimization mechanisms that allow us to understand which products have the highest output, with the highest margins, which are closest to the end.

Consumption habits:

For me, the best part of digital is that we can measure everything we do, either in real-time or through reports. Studying consumer habits is fundamental to understanding our customers and understanding how to increase our store’s average sale.

Happy Customers are Ambassadors:

There are certain essential features on an optimized product page, such as product reviews on their pages. The testimonies of your customers to the experience, the evaluation they make to the products, everything is essential to convince other users that they are making the right choice.

Globalization:

 

Physical stores are limited geographically compared to online stores. Who does 600 kilometers to buy a dress, when you can choose another one kilometer from your residence? However, if you knew that the product would reach your home, without having to leave it, the question would be different. There are no barriers to internationalization. Often the markets that we don’t expect turn out to be the ones that make us pay the most. This is where the testing part comes in!

Open 365 Days:

This will probably be one of the benefits, if not the greatest of them all. Obviously, it will be important to understand whether the majority of orders take place in an employment or post-employment context, to understand when your customer support team should be present.

Decrease Costs:

Not having to invest in a physical store infrastructure does not mean that online stores are also not expensive. The truth is that setting up an online store has its initial costs and monthly costs, but they can be significantly lower than the physical costs, and the number of customers can be much higher. However, it is not obliged to invest monthly in advertising, for example. You can choose to optimize your store to the maximum to ensure high exponential organic traffic over time.

Analytical ability:

Probably the best that digital has is the ability to measure everything we do and draw conclusions quickly. We can quickly calculate the average number of customers we have throughout the day, the number of daily orders, the average number of products in each order, the reason for abandoned carts, the use of promotional items, among others.

Leave a Reply